Swedish Safari


Preem is a Swedish gas station chain, which asked a team of Hyper Island students to come up with a brand awareness concept targeted to children, who travel with their parents.

Process and Team

The team of five people worked on the project, conducting research, coming up with idea and executing it up to designs and a case movie to easily convince the client.


Children on a back seat may cause a lot of problems, unless they decide to play and focus on a game. What if we could combine a road game (like counting signs behind the window, etc.) with the technology available to everyone – mobile devices? It could help parents and children have a great road trip, but also carefully lead them to Preem stations.


The client received concept positively. As a part of learning project agreement at Hyper Island, the concept was handed out to the agency that was working with the client.