Made in the Future

Story

In 2013 and 2014, a group of IDEO designers worked on creating Made in the Future, an IDEO’s exploration on how the process of making might look in a decade from now and how the products that could shape our lives in the future could work.

From the press release:
Hardcore sci-fi writers, NASA researchers and even government policymakers are tasked with dreaming up the next century’s goals for mankind, but cult design consulting firm IDEO wanted to explore a “not-so-distant” future from a designer’s perspective. As a company that’s always looking ahead, their “Made in the Future” project imagines how we will be “making” five or 10 years from now, guided by their belief that the act of making is part of what makes us human. How do we become better versions of ourselves using the latest innovations in technology, without losing grasp of our human nature?

Videos

Results

Made In The Future was presented at South by Southwest Conference (SXSW) in 2014 by IDEO’s CEO Tim Brown and was covered by major national and international media.
My roles in the project included, at different stages, concept development, idea generation, website development and content management.